NEW FRONTIERS
Web series
Cisco has a wide portfolio of solutions spanning across dozens of product categories. Though new technology innovations are constantly being introduced, they often get lost in the noise.
How do you get the innovation word out to customer engineers? A viral web series, of course.
How do you get the innovation word out to customer engineers? A viral web series, of course.
What would generally take an hour to communicate needed to be boiled down to a few compelling minutes. The story had to be super credible for the skeptical engineering audience. YouTube celebrity Michael Stevens was selected to host the entertaining web series, which ended up making waves across the industry.
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